Not every small label rebelled. Some, like Negomelphan, sought legitimacy through imitation.
Their sleeves mirrored the aesthetic cues
of Sono Cairo and Soutelphan, deploying similar silkscreen portraits and color schemes.
By dressing B-list artists like Ilham Badi and Sayed Ismael in A-list attire, Negomelphan blurred the lines between prestige and pretense.
It was both a marketing tactic and a kind of flattery, using mimicry to carve space in a competitive landscape.
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